The Jonathan Fink Group

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Project: Logo Design for The Jonathan Fink Group

Client: Jonathan Fink

Jonathan Fink is a Philadelphia-based realtor and professional cellist.  For many years, he kept the two career paths separate, but after attending a networking event and realizing that being a professional musician is what sets him apart from other realtors, he decided that he should brand himself to show that the things that make him a successful musician (discipline, persistence, creativity) also make him an exceptional realtor.  The final logo, developed as part of the larger branding exercise, marries the two careers in a way that is clean, sophisticated, and city-centric.

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