Proper Home Care needed a logo for their start-up home maintenance consulting business. The crouching inspector with the flashlight was created to convey a sense of whimsy (the desire of the company’s founder) while still speaking to one of the core offerings of the business—home evaluations. A second logo was developed to brand their e-newsletter, Your Home Buddy. The color scheme ties Your Home Buddy to the main logo and keeps with the casual feel of Proper House Care’s branding.
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